\u54c1\u724c\u7372\u5229\u6aa2\u6838\u8868 Brand-Building Success Pathway\uff5c\u5b8c\u6574\u7248<\/title>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Noto+Sans+TC:wght@400;700&display=swap\" rel=\"stylesheet\" \/>\n <style>\n <script>\n \/\/ \u81ea\u52d5\u8a08\u7b97\u6bcf\u5340 data-max\uff08\u7121\u9700\u624b\u52d5\u8a2d\uff09\n document.querySelectorAll('.section').forEach(section => {\n let radios = section.querySelectorAll('input[type=\"radio\"]');\n let qSet = new Set();\n radios.forEach(rb => qSet.add(rb.name));\n let realMax = qSet.size * 2; \/\/ \u6bcf\u984c\u6700\u9ad82\u5206\n section.setAttribute('data-max', realMax);\n });\n \/\/ \u91cd\u65b0\u8a08\u7b97\u7e3d\u5206\uff08\u6839\u64da\u4f60\u9801\u9762\u539f\u6709function\u540d\u7a31\u53ef\u6539\uff09\n if (typeof calculateTotalScore === 'function') calculateTotalScore();\n<\/script>\n body {\n background: #faf7f5;\n font-family: 'Noto Sans TC', 'Noto Sans', 'PingFang TC', 'Microsoft JhengHei', sans-serif;\n color: #333;\n margin: 0; padding: 0;\n }\n .main-container {\n max-width: 860px;\n margin: 48px auto 60px auto;\n background: #fff;\n border-radius: 28px;\n box-shadow: 0 8px 40px #d7d2c3a1, 0 1.5px 0 #ece6e0;\n padding: 48px 20px 32px 20px;\n border: 1.5px solid #ece6e0;\n }\n h1 {\n text-align: center;\n margin: 0 0 18px 0;\n letter-spacing: 0.08em;\n font-weight: 700;\n font-size: 2.2em;\n color: #443922;\n }\n .lang-switcher {\n display: flex; justify-content: flex-end; align-items: center; gap: 0.7em;\n margin-bottom: 1.3em;\n font-size: 1.02em;\n }\n .lang-btn {\n padding: 0.33em 1.1em;\n border-radius: 8px;\n background: #f6eedd;\n border: 1px solid #e5e1db;\n color: #96713b;\n font-weight: 600;\n cursor: pointer;\n transition: background 0.14s;\n }\n .lang-btn.active, .lang-btn:hover { background: #ecd28a; color: #403112; }\n .intro, .intro-en {\n margin: 0 auto 2.4em auto;\n max-width: 740px;\n font-size: 1.13em;\n color: #544C3E;\n text-align: center;\n background: #f7f4ef;\n border-radius: 22px;\n padding: 2.1em 1.3em;\n border: 2px solid #f0ebe5;\n line-height: 2.1;\n box-shadow: 0 1px 16px #e8e4db23;\n }\n .intro b, .intro-en b { color: #3e2c08; font-weight: bold; }\n .intro-en { display: none; text-align:left; font-size: 1.08em; }\n .intro-en summary { cursor:pointer; font-size: 1.12em; font-weight: bold; }\n .intro-en details[open] summary { color: #8c731a; }\n \/* ...\uff08\u5176\u9918CSS\u7167\u539f\u672c\uff0c\u5206\u6bb5\u5f8c\u7e8c\u88dc\u4e0a\uff09... *\/\n <\/style>\n<\/head>\n<body>\n <div class=\"main-container\">\n <div class=\"lang-switcher\">\n <button class=\"lang-btn active\" id=\"btn-zh\" onclick=\"setLang('zh')\">Chinese<\/button>\n <button class=\"lang-btn\" id=\"btn-en\" onclick=\"setLang('en')\">EN<\/button>\n <\/div>\n <h1>\n Brand Management Health Check Test\n <br>\n <span style=\"font-weight:400;font-size:.68em;color:#8c8072;\">Brand Health Assessment<\/span>\n <\/h1>\n <div class=\"intro\" id=\"intro-zh\">\n \n <b>A brand is like a ship that weathers storms and continues to grow<\/b>, sailing in the fiercely competitive market with dreams and visions. Only by constantly evolving, repairing and adjusting direction in the process can we ride the wind and waves and move forward steadily.<br><br>\n <b>\u3010CCSP Brand Evaluation\u3011<\/b>Integrate brand personification analysis (such as <b>MBTI Personality Type<\/b>\uff09\u3001<b>Seven health aspects<\/b>,as well as<b>Four major inspection dimensions of ship type<\/b>, helping you to take stock of the brand in "<b>product<\/b>"\u3001"<b>path<\/b>"\u3001"<b>Serve<\/b>"\u3001"<b>Activity<\/b>"The strength and weakness of core aspects such as ". Accurately make up for your shortcomings, magnify your advantages, and build your own invincible fleet!<br><br>\n This form is like the MBTI of the brand industry, guiding you from<b>Face<\/b>"(Logo design), "<b>clothes<\/b>" (website\/packaging\/visual identity), "<b>Friends Circle<\/b>"(Community Management\/Multimedia\/Brand Activities), "<b>Life Goals<\/b>"(Positioning\/Vision Planning), check all the way to "<b>Innovation momentum<\/b>"(ESG\/Future Trends), item by item, broken down and accurately checked. There are detailed supplements next to each question to help you understand the value and significance of this link in seconds. The system will automatically generate brand health data and exclusive optimization suggestions, giving you direction and strategy to comprehensively upgrade your brand competitiveness.<br><br>\n \u2e3b<br><br>\n <b>\u3010After the test, professional score analysis\u3011<\/b><br>\n After completing the test, the system will provide a unique<b>Industry characteristic score analysis<\/b>. For example:<br>\n \u2022 <b>Product facets<\/b>We will compare your industry (such as catering, design, services, e-commerce, education, etc.) with the market average, analyze whether your product strength has highlights or potential gaps, and put forward specific optimization suggestions.<br>\n \u2022 <b>Pathway facet<\/b>, will compare the common strategies of industry channel layout and point out your strengths and weaknesses in online and offline, cross-border, and cooperative platforms.<br>\n \u2022 <b>Service and experience aspects<\/b>, make a detailed comparison based on the standards of your industry (such as service consistency of chain brands and experience diversity of innovative brands).<br>\n \u2022 <b>Activities and community aspects<\/b>, to help you review whether you are making good use of the promotion, membership, joint or social marketing methods that are most suitable for your industry.<br><br>\n Finally, the system will give a<b>Exclusive industry conclusions and trend recommendations<\/b>,Include:<br>\n \u2022 Your position in the industry (<b>Leading<\/b>,<b>steady<\/b>,<b>Awaiting breakthrough<\/b>wait)<br>\n \u2022 <b>New industry trends<\/b>Short-term suggestions and long-term layout direction under<br>\n \u2022 <b>Potential risk warning and opportunity reminder<\/b><br>\n \u2022 <b>Exclusive resource integration and optimization path<\/b><br><br>\n Whether you are in catering, design, education, technology, retail, service industry, or other industries, as long as you complete <b>CCSP Evaluation<\/b>, you can get the exclusive "<b>Health Report<\/b>\u201d and a list of recommendations for the most worthy priority actions to ensure that every effort is moving in the right direction.\n <\/div>\n <div class=\"intro-en\" id=\"intro-en\">\n <details>\n <summary>Brand is like a ship sailing through storms, continuously growing and adapting.<\/summary>\n <p>\n <b>[CCSP Brand Assessment]<\/b> combines brand personification (MBTI personality), 7 key health dimensions, and the \u201cship-type\u201d four-check framework, helping you systematically evaluate your brand in \u201cProduct,\u201d \u201cChannel,\u201d \u201cService,\u201d and \u201cActivity\u201d dimensions. It reveals weaknesses, magnifies strengths, and builds your brand's invincible fleet!\n <\/p>\n <p>\n Like the MBTI for brands, this form guides you from \u201cFace\u201d (Logo), \u201cAttire\u201d (Website\/Packaging\/Visual ID), \u201cCircle\u201d (Social\/Media\/Events), \u201cLife Goals\u201d (Positioning\/Vision), and \u201cInnovation Momentum\u201d (ESG\/Future), breaking down and evaluating each step. Each item is supplemented with detailed notes. The system automatically generates brand health data and exclusive optimization advice for you to upgrade competitiveness.\n <\/p>\n <p>\n <b>[After the Test: Professional Score Analysis]<\/b><br>\n After completing the assessment, you get a tailored <b>industry feature score analysis<\/b> for each dimension:<br>\n \u2022 <b>Product:<\/b> Compare with industry average (F&B, Design, Service, E-commerce, etc.), analyze product strengths and suggest improvements.<br>\n \u2022 <b>Channel:<\/b> Benchmark typical strategies and point out your online\/offline\/cross-border\/collab strengths and gaps.<br>\n \u2022 <b>Service Experience:<\/b> Compare industry standards (eg, chain brand consistency, innovative brand diversity).<br>\n \u2022 <b>Activities & Community:<\/b> Check if your campaigns, membership, co-branding, or social marketing fit your sector.<br>\n The system then gives you a custom <b>industry conclusion and trend advice<\/b>\u2014your position (Leader, Solid, Needs Breakthrough), latest trends, risk\/opportunity reminders, and the best action list.\n <\/p>\n <\/details>\n <\/div>\n <div class=\"industry-select-section\">\n <label for=\"industry-dropdown\">\n <b>Please select industry category\uff5cIndustry Type\uff1a<\/b>\n <\/label>\n <select id=\"industry-dropdown\" class=\"industry-dropdown\" onchange=\"showOtherField(this)\">\n <option value=\"\u9910\u98f2\u696d\">Food & Beverage<\/option>\n <option value=\"\u96f6\u552e\/\u96fb\u5546\">Retail & E-commerce<\/option>\n <option value=\"\u91d1\u878d\u4fdd\u96aa\">Finance & Insurance<\/option>\n <option value=\"\u79d1\u6280\/\u8edf\u9ad4\">Tech & Software<\/option>\n <option value=\"\u6559\u80b2\u57f9\u8a13\">Education & Training<\/option>\n <option value=\"\u91ab\u7642\u5065\u5eb7\">Healthcare & Medical<\/option>\n <option value=\"\u88fd\u9020\/\u5de5\u696d\">Manufacturing & Industry<\/option>\n <option value=\"\u623f\u5730\u7522\/\u5efa\u7bc9\">Real Estate & Construction<\/option>\n <option value=\"\u5a1b\u6a02\/\u6587\u5316\u5275\u610f\">Entertainment & Creative<\/option>\n <option value=\"\u904b\u52d5\/\u4f11\u9592\">Sports & Leisure<\/option>\n <option value=\"\u4ea4\u901a\u904b\u8f38\">Transportation & Logistics<\/option>\n <option value=\"\u7f8e\u5bb9\u6642\u5c1a\">Beauty & Fashion<\/option>\n <option value=\"\u65c5\u904a\u89c0\u5149\">Travel & Tourism<\/option>\n <option value=\"\u74b0\u4fdd\/\u7da0\u80fd\">Environmental & Green Tech<\/option>\n <option value=\"\u653f\u5e9c\/\u975e\u71df\u5229\">Government & Non-Profit<\/option>\n <option value=\"\u8996\u89ba\u5e73\u9762\u8a2d\u8a08\">Visual Design<\/option>\n <option value=\"other\">Other Industries<\/option>\n <\/select>\n <div id=\"industry-other-field\" class=\"industry-other\" style=\"display:none;\">\n <span>Please fill in:<\/span><input type=\"text\" id=\"industry-other-input\" placeholder=\"Enter industry name\">\n <\/div>\n <\/div>\n\n \n <div class=\"section\" id=\"section-1\" data-max=\"15\">\n <h2>\n 1. Brand identification and positioning<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Identity & Positioning<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Is the brand name clear and memorable?<br>\n <span class=\"en-note\">Brand name clarity & memorability<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q1\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q1\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q1\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"Unnamed, confusing, and poorly recognizable\"><input type=\"radio\" name=\"q1\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Is the brand name recognizable, unique, and searchable? (Like a person's name that people remember as soon as they hear it)<br>\n <span class=\"en-note\">Distinctive, memorable, searchable\u2014like a person's unique given name.<\/span>\n <div class=\"score-tip\">[Extended explanation] Whether there is a Chinese or English name, the naming story, and comparison with benchmark brands.<br>\n <b>0 points description:<\/b> Unnamed\/Poorly identified\/Difficult to search.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the slogan memorable?<br>\n <span class=\"en-note\">Slogan (Tagline) memorability<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q2\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q2\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q2\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"No slogan, lack of core message\"><input type=\"radio\" name=\"q2\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n The slogan is like a motto, one sentence can make people understand the brand value and personality in seconds.<br>\n <span class=\"en-note\">A tagline that immediately conveys brand value and style.<\/span>\n <div class=\"score-tip\">\u3010Extended description\u3011Whether the slogan appears on the business card\/website\/social network.<br>\n <b>0 points description:<\/b> The slogan is not designed or cannot convey the core.\n <\/div>\n <\/td>\n <\/tr>\n \n <tr>\n <td>Is the brand logo complete?<br>\n <span class=\"en-note\">Logo system completeness<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q3\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q3\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q3\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"No Logo\/Logo System\"><input type=\"radio\" name=\"q3\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Does the logo contain the main LOGO, ICON, black and white\/color version, and can it be used flexibly?<br>\n <span class=\"en-note\">Has master logo, icon, monochrome\/color variant for flexible use.<\/span>\n <div class=\"score-tip\">[Details] Are there AI\/vector drafts or black and white drafts?<br>\n <b>0 points description:<\/b> No logo or basic design is not completed.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the brand identity system consistent?<br>\n <span class=\"en-note\">Identity system consistency<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q4\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q4\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q4\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"Inconsistent styles across channels\"><input type=\"radio\" name=\"q4\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Whether the style of the website, business cards, packaging and social media colors and fonts are consistent.<br>\n <span class=\"en-note\">Color\/font\/design are unified across site, print, packaging, social media.<\/span>\n <div class=\"score-tip\">[Extended explanation] There is a brand manual or shared design template.<br>\n <b>0 points description:<\/b> No unified design and confusing identification.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the brand positioning clear?<br>\n <span class=\"en-note\">Positioning clarity<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q5\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q5\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q5\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"Lack of clear positioning\/value\"><input type=\"radio\" name=\"q5\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Can you clearly describe the brand\u2019s target audience, core values and differences?<br>\n <span class=\"en-note\">Clearly articulate target, core value, and differentiation.<\/span>\n <div class=\"score-tip\">[Extended explanation] There is a positioning sentence\/value proposition declaration.<br>\n <b>0 points description:<\/b> No positioning sentences or differentiation.\n <\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 15<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n <\/div>\n \n <div class=\"section\" id=\"section-2\" data-max=\"14\">\n <h2>\n 2. Website system construction<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Website & Digital System<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Does the brand have an official website?<br>\n <span class=\"en-note\">Official website exists<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q1\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q1\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q1\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"No official website\"><input type=\"radio\" name=\"s2q1\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Is there an official website? Can I find and contact the brand quickly?<br>\n <span class=\"en-note\">Official site presence, easy to find\/contact.<\/span>\n <div class=\"score-tip\">[Extended explanation] Bilingual\/multi-language versions are preferred.<br>\n <b>0 points description:<\/b> No official website or unable to contact.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the website content complete and structured?<br>\n <span class=\"en-note\">Site structure & content<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q2\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q2\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q2\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"Incomplete content structure\"><input type=\"radio\" name=\"s2q2\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Are the services\/products, brand stories, FAQs, etc. complete?<br>\n <span class=\"en-note\">Full service\/product info, about, FAQ etc.<\/span>\n <div class=\"score-tip\">\u3010Additional details\u3011More complete with FAQ and customer testimonials.<br>\n <b>0 points description:<\/b> Unable to retrieve product or brand information.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Does the website have a RWD responsive design?<br>\n <span class=\"en-note\">Responsive web design (RWD)<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q3\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q3\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q3\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"No RWD, poor mobile browsing\"><input type=\"radio\" name=\"s2q3\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Mobile phones, tablets and computers can all provide good browsing and experience.<br>\n <span class=\"en-note\">Mobile\/tablet\/desktop friendly design.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Non-responsive design, poor cross-device experience.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>SEO\/GA\/Google Console Settings<br>\n <span class=\"en-note\">SEO\/GA\/Google Console setup<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q4\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q4\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q4\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"SEO\/Analytics not set up\"><input type=\"radio\" name=\"s2q4\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n SEO keywords, GA analysis, Google Search Console, etc. have been set up.<br>\n <span class=\"en-note\">SEO keywords, GA, Google Console configured.<\/span>\n <div class=\"score-tip\">[Details] SEO sitemap, tracking code, GA4, GTM...<br>\n <b>0 points description:<\/b> No analytics\/keyword optimization.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Integrate multi-platform tools\/plugins<br>\n <span class=\"en-note\">Integration of multi-platform tools<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q5\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q5\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q5\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"Not connected to community\/map\"><input type=\"radio\" name=\"s2q5\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Is there any link to Line\/IG\/FB\/Threads\/TikTok\/YouTube\/Google Map\u2026<br>\n <span class=\"en-note\">Has links\/integration to Line, IG, FB, TikTok, YouTube, Google Maps etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No integration with external platforms\/tools.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>The content is continuously updated and maintained<br>\n <span class=\"en-note\">Content update & maintenance<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q6\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q6\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q6\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"The website has not been updated for a long time\"><input type=\"radio\" name=\"s2q6\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n News\/events\/new products etc. are updated regularly to avoid being outdated.<br>\n <span class=\"en-note\">News\/events\/products update regularly.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Long-term lack of maintenance or outdated information.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 14<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n <\/div>\n\n<div class=\"section\" id=\"section-3\" data-max=\"12\">\n <h2>\n 3. Packaging design and physical products\/services<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Packaging & Physical Products\/Services<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>The product\/packaging has a brand feel<br>\n <span class=\"en-note\">Branded product\/packaging<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q13\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q13\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q13\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No brand packaging at all\"><input type=\"radio\" name=\"q13\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n The appearance design is professional and consistent, the packaging has brand elements and the details are in place.<br>\n <span class=\"en-note\">Professional and consistent design; packaging with brand elements; good details.<\/span>\n <div class=\"score-tip\">[Extended explanation] Like people\u2019s outfits, brands leave an impression from the first sight.<br>\n <b>0 points description:<\/b> No sense of branding or brand identity.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Complete product\/service information labeling<br>\n <span class=\"en-note\">Complete product\/service info<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q14\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q14\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q14\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No information\"><input type=\"radio\" name=\"q14\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Contains all information such as origin, ingredients, specifications, precautions, etc.<br>\n <span class=\"en-note\">Includes origin, ingredients, specs, cautions, etc.<\/span>\n <div class=\"score-tip\">[Additional details] Complete information enhances consumer trust.<br>\n <b>0 points description:<\/b> Unable to obtain any product information.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Product\/Service Experience Consistency<br>\n <span class=\"en-note\">Consistent user experience<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q15\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q15\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q15\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"Very inconsistent experience\"><input type=\"radio\" name=\"q15\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Online and offline, the experience in each venue, the entity and the packaging are consistent.<br>\n <span class=\"en-note\">Consistent experience across online\/offline and all touchpoints.<\/span>\n <div class=\"score-tip\">[Extended explanation] Just like a person maintains his style in different occasions.<br>\n <b>0 points description:<\/b> The experience was severely inconsistent and customers were confused.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Product\/Service Added Value<br>\n <span class=\"en-note\">Value-added features<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q16\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q16\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q16\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No added value\"><input type=\"radio\" name=\"q16\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Including after-sales service, extended applications, customization, etc., to provide more value.<br>\n <span class=\"en-note\">Includes after-sales service, extended application, customization, etc.<\/span>\n <div class=\"score-tip\">[Additional details] If a person has multiple talents, the brand will have more highlights.<br>\n <b>0 points description:<\/b> There is no additional value added.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Products\/services have regulatory certifications\/awards<br>\n <span class=\"en-note\">Certifications\/awards<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q17\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q17\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q17\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No certification or awards\"><input type=\"radio\" name=\"q17\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Obtain patents, trademarks, government\/industry awards, etc.<br>\n <span class=\"en-note\">Patents, certifications, government\/industry awards, etc.<\/span>\n <div class=\"score-tip\">[Extended explanation] Obtaining certification is like a personal professional certificate.<br>\n <b>0 points description:<\/b> There are absolutely no relevant certifications or industry awards.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Physical channel\/partner layout<br>\n <span class=\"en-note\">Physical channels\/partners<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q18\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q18\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q18\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No physical access\"><input type=\"radio\" name=\"q18\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n We have stable cooperative stores, distributors, agents, cross-industry cooperation, etc.<br>\n <span class=\"en-note\">Steady stores, distributors, agents, cross-industry partners.<\/span>\n <div class=\"score-tip\">[Additional details] If the circle of friends is broad, the brand can reach a wider market.<br>\n <b>0 points description:<\/b> There is no physical cooperation or sales channel.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 12<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n<div class=\"section\" id=\"section-4\" data-max=\"14\">\n <h2>\n 4. Social Media and Multimedia Management<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Social Media & Multimedia<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Social platform operation is complete<br>\n <span class=\"en-note\">Social platforms management<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q19\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q19\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q19\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No community management\"><input type=\"radio\" name=\"q19\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n We operate official accounts on IG \/ Facebook \/ Threads \/ TikTok \/ YouTube \/ Podcast \/ LINE, etc.<br>\n <span class=\"en-note\">IG \/ Facebook \/ Threads \/ TikTok \/ YouTube \/ Podcast \/ LINE OA etc. all managed.<\/span>\n <div class=\"score-tip\">[Extended explanation] The more channels and the deeper the operation, the higher the brand exposure and interactivity.<br>\n <b>0 points description:<\/b> We do not operate any social media platforms.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>The community content is diverse and has stories<br>\n <span class=\"en-note\">Diverse & story-driven content<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q20\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q20\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q20\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No diverse content\"><input type=\"radio\" name=\"q20\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n It's not just reposting, it includes brand stories, professional knowledge, interactive activities and other content.<br>\n <span class=\"en-note\">Beyond reposts\u2014brand stories, knowledge, interactive campaigns.<\/span>\n <div class=\"score-tip\">[Additional details] Such as daily conversations in the circle of friends to improve fan stickiness.<br>\n <b>0 points description:<\/b> The content is poor, just reposted or has no content at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Video clip\/Brand video complete<br>\n <span class=\"en-note\">Brand video\/shorts<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q21\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q21\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q21\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No video\"><input type=\"radio\" name=\"q21\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n YouTube, Reels, brand image videos, etc. are available and the content is professional.<br>\n <span class=\"en-note\">YouTube, Reels, brand videos etc. included, professional content.<\/span>\n <div class=\"score-tip\">[Extended explanation] Dynamic images enhance brand authenticity and interactivity.<br>\n <b>0 points description:<\/b> There are absolutely no branded videos or clips.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>SEO and social advertising application<br>\n <span class=\"en-note\">SEO & Social Ads<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q22\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q22\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q22\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No ads\"><input type=\"radio\" name=\"q22\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n Keyword optimization, FB\/IG\/Google advertising, and conversion tracking.<br>\n <span class=\"en-note\">SEO, FB\/IG\/Google ads, conversion tracking in use.<\/span>\n <div class=\"score-tip\">[Additional details] Active marketing allows more potential customers to see the brand.<br>\n <b>0 points description:<\/b> No SEO or any advertising promotion is used at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Community interaction and user feedback<br>\n <span class=\"en-note\">Community engagement & feedback<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q23\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q23\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q23\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No interactive feedback\"><input type=\"radio\" name=\"q23\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n There are continuous interactions, collection of customer feedback, and organization of online\/offline activities.<br>\n <span class=\"en-note\">Ongoing engagement, feedback collection, online\/offline events.<\/span>\n <div class=\"score-tip\">[Extended explanation] Like a gathering with friends, brand stickiness is enhanced.<br>\n <b>0 points description:<\/b> There is no interaction or feedback from users.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Reviews and Google Map Management<br>\n <span class=\"en-note\">Reviews & Google Map<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q24\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q24\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q24\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No comments or operations\"><input type=\"radio\" name=\"q24\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n Running a Google business, with high customer ratings and replies to messages.<br>\n <span class=\"en-note\">Google business managed, high ratings, active replies.<\/span>\n <div class=\"score-tip\">[Additional details] Online word of mouth means real trust.<br>\n <b>0 points description:<\/b> No reviews or Google Maps.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Forum\/society\/professional community participation<br>\n <span class=\"en-note\">Forum\/professional group participation<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q25\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q25\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q25\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"Not participating in the community\"><input type=\"radio\" name=\"q25\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n Actively participate in discussions on forums, societies, FB groups, and professional platforms.<br>\n <span class=\"en-note\">Actively join forums, FB groups, professional communities.<\/span>\n <div class=\"score-tip\">[Extended explanation] If your friends are active in various gatherings, expand your social circle.<br>\n <b>0 points description:<\/b> I have not participated in any online or offline communities.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 14<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n<div class=\"section\" id=\"section-5\" data-max=\"14\">\n <h2>\n 5. Multi-platform exposure and marketing channels<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Multi-Channel Exposure & Marketing<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Multi-channel exposure (online\/offline)<br>\n <span class=\"en-note\">Multi-channel presence (Online\/Offline)<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q26\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q26\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q26\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No exposure\"><input type=\"radio\" name=\"q26\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n The layout covers official website\/e-commerce\/physical stores\/channels\/third-party platforms.<br>\n <span class=\"en-note\">Official website\/e-commerce\/physical stores\/3rd-party platforms covered.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Only a single platform, no multi-channel exposure at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Crowdfunding\/cross-industry cooperation<br>\n <span class=\"en-note\">Crowdfunding\/Cross-industry co-op<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q27\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q27\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q27\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No cooperation\"><input type=\"radio\" name=\"q27\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Tete, FlyingV, Kickstarter, etc. or cross-industry collaborations are effective.<br>\n <span class=\"en-note\">zeczec, FlyingV, Kickstarter, or cross-industry collaboration.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no record of any fundraising or cross-industry cooperation.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Media\/News Exposure<br>\n <span class=\"en-note\">Media\/news coverage<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q28\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q28\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q28\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No media coverage\"><input type=\"radio\" name=\"q28\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Featured in mainstream media\/interviews\/bloggers\u2019 reports, etc.<br>\n <span class=\"en-note\">Featured by mainstream media, interviews, bloggers, etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> It has never been exposed in any media.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Distribution\/franchising\/authorization system<br>\n <span class=\"en-note\">Distribution\/Franchise\/License System<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q29\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q29\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q29\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No franchise distribution\"><input type=\"radio\" name=\"q29\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n The franchise, distribution, agency and authorization systems are already in operation.<br>\n <span class=\"en-note\">Franchise\/distribution\/agency\/licensing systems in place.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no franchise, distribution or authorization model.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Brand\/product co-branding, cross-industry alliances<br>\n <span class=\"en-note\">Co-branding\/cross-sector alliance<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q30\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q30\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q30\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No joint cooperation\"><input type=\"radio\" name=\"q30\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Collaborate with well-known brands and hold themed events or markets.<br>\n <span class=\"en-note\">Co-branding with top brands, themed events, markets.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No joint names, no cross-border cooperation.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Participate in community activities\/exhibitions\/markets<br>\n <span class=\"en-note\">Community events\/expos\/markets<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q31\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q31\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q31\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"Not participating in the event\"><input type=\"radio\" name=\"q31\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Actively participate in industry gatherings, exhibitions, and offline markets.<br>\n <span class=\"en-note\">Active in industry gatherings, expos, offline markets.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Did not participate in any activities at all.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 14<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n\n<div class=\"section\" id=\"section-6\" data-max=\"12\">\n <h2>\n VI. ESG and innovation momentum<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">ESG & Innovation Momentum<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>The company has ESG-related policies or practices<br>\n <span class=\"en-note\">Company has ESG policy\/practice<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q32\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q32\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q32\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No ESG\"><input type=\"radio\" name=\"q32\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n Whether there are public ESG strategies, ESG reports, sustainable development goals, social participation, etc.<br>\n <span class=\"en-note\">Public ESG strategy, reports, sustainability goals, social engagement.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No ESG related actions.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Green innovation in product\/service design<br>\n <span class=\"en-note\">Green innovation in product\/service<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q33\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q33\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q33\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No green design\"><input type=\"radio\" name=\"q33\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n The products are made of environmentally friendly materials, recyclable, plastic-reducing, and circular design.<br>\n <span class=\"en-note\">Eco-materials, recyclable, reduced plastic, circular design etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No green innovation at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Organizational Diversity Inclusion and Gender Equality<br>\n <span class=\"en-note\">Diversity & gender equality<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q34\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q34\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q34\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No diversity and equality\"><input type=\"radio\" name=\"q34\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n The organization has diverse hiring, gender equality, and accessibility policies.<br>\n <span class=\"en-note\">Diverse hiring, gender equality, accessibility policy.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No diversity or gender equality policy.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Innovative technology applications and digital transformation<br>\n <span class=\"en-note\">Tech innovation & digital transformation<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q35\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q35\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q35\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No innovative applications\"><input type=\"radio\" name=\"q35\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n Introduction of new technologies, AI\/IoT\/automation\/digital optimization.<br>\n <span class=\"en-note\">Adoption of AI\/IoT\/automation\/digital optimization.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No digital innovations at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Public reporting\/effectiveness of ESG actions<br>\n <span class=\"en-note\">Public ESG report\/result<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q36\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q36\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q36\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No public results\"><input type=\"radio\" name=\"q36\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n There are public ESG results, certifications and media coverage.<br>\n <span class=\"en-note\">Published ESG results, certifications, media coverage.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No ESG performance is disclosed or tracked at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Social participation\/charity activities<br>\n <span class=\"en-note\">Social engagement\/charity<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q37\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q37\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q37\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No public welfare participation\"><input type=\"radio\" name=\"q37\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n Actively participate in charity, social giving, volunteer activities, etc.<br>\n <span class=\"en-note\">Active in charity, social feedback, volunteering etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No involvement in any charity or social giving.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 12<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n<div class=\"section\" id=\"section-7\" data-max=\"8\">\n <h2>\n 7. Overall brand health and future planning<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Overall Brand Health & Future Planning<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Brands have annual\/medium- to long-term plans<br>\n <span class=\"en-note\">Annual\/Mid-long-term brand planning<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q38\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q38\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q38\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No plan\"><input type=\"radio\" name=\"q38\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n Have clear annual and 3-5 year plans and goals, and review them regularly.<br>\n <span class=\"en-note\">Clear annual\/3-5 year plan & goals, regular review.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is absolutely no medium to long term planning.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Brand health is continuously monitored<br>\n <span class=\"en-note\">Ongoing brand health monitoring<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q39\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q39\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q39\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No monitoring\"><input type=\"radio\" name=\"q39\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n There are brand health checks, satisfaction surveys, and regular performance analyses.<br>\n <span class=\"en-note\">Brand health checks, satisfaction surveys, regular performance analysis.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no brand monitoring or data.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Crisis Management and Brand Restoration<br>\n <span class=\"en-note\">Crisis management & brand repair<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q40\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q40\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q40\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No crisis response\"><input type=\"radio\" name=\"q40\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n There are crisis management processes, responses to negative reviews, and measures to rebuild the brand image.<br>\n <span class=\"en-note\">Crisis process, negative feedback response, image restoration plan.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is absolutely no crisis management mechanism.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Vision and brand culture inheritance<br>\n <span class=\"en-note\">Vision & brand culture inheritance<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q41\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q41\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q41\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No vision culture\"><input type=\"radio\" name=\"q41\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n There is a vision statement, values, cultural documents, and talent inheritance.<br>\n <span class=\"en-note\">Vision statement, values, cultural docs, talent succession.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no brand vision or culture document.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 8<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n \n <div class=\"footer-score\" id=\"footer-total-score\">\n Current total score: 0 \/ 89 (0%) | \u26a0\ufe0f Low\n <br>\n <span id=\"footer-total-score-en\" style=\"display:none;\">Current Total Score: 0 \/ 89 (0%)\uff5c\u26a0\ufe0f Low<\/span>\n <div style=\"margin-top:1em;font-weight:normal;color:#9b8437;font-size:1em;\" id=\"total-advice\"><\/div>\n <\/div>\n\n \n <div class=\"industry-score-table\">\n <h3>\n Industry Health Check Scoring Reference Table\uff5cBrand Assessment Scoring Reference\n <span id=\"industry-score-table-en\" style=\"display:none;\">\uff5cBrand Assessment Scoring Reference<\/span>\n <\/h3>\n <table>\n <thead>\n <tr>\n <th>Industry Category<br><span id=\"industry-type-en\" style=\"display:none;\">Industry Type<\/span><\/th>\n <th>Low standard (%)<br><span id=\"score-low-en\" style=\"display:none;\">Low (%)<\/span><\/th>\n <th>Winning bid (%)<br><span id=\"score-mid-en\" style=\"display:none;\">Medium (%)<\/span><\/th>\n <th>High standard (%)<br><span id=\"score-high-en\" style=\"display:none;\">High (%)<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody id=\"score-benchmark-table\">\n \n <\/tbody>\n <\/table>\n <div style=\"margin-top:0.5em;font-size:.99em;color:#b1933d;text-align:left;\">\n <b>Remark:<\/b>Different industries have different levels of competition intensity and digital maturity. Please refer to this table as a basis for preliminary judgment.\n <span id=\"score-note-en\" style=\"display:none;\"><b>Note:<\/b> Different industries have varying competition and digital maturity; use this table as a preliminary reference.<\/span>\n <\/div>\n <\/div>\n\n \n <div style=\"text-align:center;margin:2.5em 0 0 0;\">\n <button id=\"cta-btn-zh\" onclick=\"showLeadPopup()\" style=\"font-size:1.13em;padding:0.7em 2.2em;border-radius:12px;background:#96713b;color:#fff;border:none;box-shadow:0 1px 10px #ebd48b3c;font-weight:700;cursor:pointer;\">\n I want a complete analysis and brand profit formula\n <\/button>\n <button id=\"cta-btn-en\" onclick=\"showLeadPopup()\" style=\"display:none;font-size:1.13em;padding:0.7em 2.2em;border-radius:12px;background:#96713b;color:#fff;border:none;box-shadow:0 1px 10px #ebd48b3c;font-weight:700;cursor:pointer;\">\n Get Full Analysis & Brand Profit Formula\n <\/button>\n <\/div>\n \n <div id=\"lead-popup\">\n <form id=\"lead-form\" onsubmit=\"return submitLeadForm()\" action=\"\">\n <h3 id=\"lead-title-zh\" style=\"margin-top:0;margin-bottom:0.8em;color:#7d6332;\">Fill in the information to get the complete analysis<\/h3>\n <h3 id=\"lead-title-en\" style=\"display:none;margin-top:0;margin-bottom:0.8em;color:#7d6332;\">Fill in your info to get a full analysis<\/h3>\n <label id=\"name-label-zh\">Name*<br><input name=\"name\" required style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"name-label-en\" style=\"display:none;\">Name*<br><input name=\"name\" required style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"email-label-zh\">Email*<br><input name=\"email\" required type=\"email\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"email-label-en\" style=\"display:none;\">Email*<br><input name=\"email\" required type=\"email\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"line-label-zh\">Line ID<br><input name=\"line\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"line-label-en\" style=\"display:none;\">Line ID<br><input name=\"line\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"phone-label-zh\">Telephone<br><input name=\"phone\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"phone-label-en\" style=\"display:none;\">Phone<br><input name=\"phone\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <button id=\"submit-btn-zh\" type=\"submit\" style=\"width:100%;margin-top:1em;padding:0.8em 0;background:#96713b;color:#fff;font-size:1.07em;border:none;border-radius:9px;box-shadow:0 1px 5px #ebd48b2a;font-weight:700;\">Send<\/button>\n <button id=\"submit-btn-en\" type=\"submit\" style=\"display:none;width:100%;margin-top:1em;padding:0.8em 0;background:#96713b;color:#fff;font-size:1.07em;border:none;border-radius:9px;box-shadow:0 1px 5px #ebd48b2a;font-weight:700;\">Submit<\/button>\n <button id=\"cancel-btn-zh\" type=\"button\" onclick=\"hideLeadPopup()\" style=\"width:100%;margin-top:0.5em;padding:0.7em 0;background:#f3ede3;color:#96713b;font-size:1em;border:none;border-radius:9px;font-weight:600;\">Cancel<\/button>\n <button id=\"cancel-btn-en\" type=\"button\" onclick=\"hideLeadPopup()\" style=\"display:none;width:100%;margin-top:0.5em;padding:0.7em 0;background:#f3ede3;color:#96713b;font-size:1em;border:none;border-radius:9px;font-weight:600;\">Cancel<\/button>\n <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n <\/div>\n \n \n <div style=\"position:fixed;top:22px;right:32px;z-index:100;\">\n <button onclick=\"toggleLang()\" id=\"lang-btn\" style=\"font-size:1.07em;padding:0.25em 1.1em;background:#fff7d8;border-radius:12px;border:1.3px solid #c7b682;color:#96713b;font-weight:700;cursor:pointer;\">\n EN\/Chinese\n <\/button>\n <\/div>\n<script>\n \/\/ === \u7522\u696d\u5206\u6578\u7d1a\u8ddd\u8868\uff1a\u53ef\u6839\u64da\u4f60\u6a19\u6e96\u81ea\u7531\u64f4\u589e ===\n const industryScoreBenchmark = {\n '\u9910\u98f2\u696d': {low: 60, medium: 75, high: 90},\n '\u96f6\u552e\/\u96fb\u5546': {low: 62, medium: 78, high: 93},\n '\u91d1\u878d\u4fdd\u96aa': {low: 65, medium: 80, high: 93},\n '\u79d1\u6280\/\u8edf\u9ad4': {low: 65, medium: 82, high: 95},\n '\u6559\u80b2\u57f9\u8a13': {low: 60, medium: 77, high: 92},\n '\u91ab\u7642\u5065\u5eb7': {low: 60, medium: 76, high: 91},\n '\u88fd\u9020\/\u5de5\u696d': {low: 60, medium: 76, high: 91},\n '\u623f\u5730\u7522\/\u5efa\u7bc9': {low: 58, medium: 74, high: 90},\n '\u5a1b\u6a02\/\u6587\u5316\u5275\u610f': {low: 63, medium: 79, high: 94},\n '\u904b\u52d5\/\u4f11\u9592': {low: 60, medium: 77, high: 93},\n '\u4ea4\u901a\u904b\u8f38': {low: 60, medium: 76, high: 90},\n '\u7f8e\u5bb9\u6642\u5c1a': {low: 61, medium: 78, high: 93},\n '\u65c5\u904a\u89c0\u5149': {low: 60, medium: 78, high: 92},\n '\u74b0\u4fdd\/\u7da0\u80fd': {low: 60, medium: 77, high: 92},\n '\u653f\u5e9c\/\u975e\u71df\u5229': {low: 55, medium: 72, high: 89},\n '\u8996\u89ba\u5e73\u9762\u8a2d\u8a08': {low: 62, medium: 80, high: 94},\n '\u5176\u4ed6\u7522\u696d': {low: 60, medium: 77, high: 92}\n };\n \/\/ \u69cb\u9762\u5206\u6578\u5efa\u8b70\u8cc7\u6599\u5eab (\u7bc4\u4f8b\uff0c\u82f1\/\u4e2d)\n const sectionAdvice = {\n \/\/ ...\u7565\uff0c\u53ef\u81ea\u5b9a\n };\n \/\/ \u7e3d\u8a55\u8a9e\u8cc7\u6599\u5eab (\u7bc4\u4f8b\uff0c\u82f1\/\u4e2d)\n const totalAdvice = {\n \/\/ ...\u7565\uff0c\u53ef\u81ea\u5b9a\n };\n\n \/\/ \u8a9e\u8a00\u6a21\u5f0f\n let currentLang = 'zh';\n\n function toggleLang() {\n currentLang = currentLang === 'zh' ? 'en' : 'zh';\n \/\/ intro\n document.getElementById('intro-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('intro-en').style.display = (currentLang==='en')?'block':'none';\n \/\/ CTA\/\u5206\u6578\u5340\n document.getElementById('footer-total-score').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('footer-total-score-en').style.display = (currentLang==='en')?'block':'none';\n \/\/ CTA \u6309\u9215\n document.getElementById('cta-btn-zh').style.display = (currentLang==='zh')?'inline-block':'none';\n document.getElementById('cta-btn-en').style.display = (currentLang==='en')?'inline-block':'none';\n \/\/ CTA \u5f48\u7a97\n document.getElementById('lead-title-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('lead-title-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('name-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('name-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('email-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('email-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('line-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('line-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('phone-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('phone-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('submit-btn-zh').style.display = (currentLang==='zh')?'inline-block':'none';\n document.getElementById('submit-btn-en').style.display = (currentLang==='en')?'inline-block':'none';\n document.getElementById('cancel-btn-zh').style.display = (currentLang==='zh')?'inline-block':'none';\n document.getElementById('cancel-btn-en').style.display = (currentLang==='en')?'inline-block':'none';\n }\n\n \/\/ \u7522\u696d\u7d1a\u8ddd\u8868\n function updateScoreTable(){\n let html = \"\";\n for(let k in industryScoreBenchmark){\n html += `<tr>\n <td>${k}<\/td>\n <td>${industryScoreBenchmark[k].low}% \u4ee5\u4e0b<\/td>\n <td>${industryScoreBenchmark[k].low}%~${industryScoreBenchmark[k].high-1}%<\/td>\n <td>${industryScoreBenchmark[k].high}% \u4ee5\u4e0a<\/td>\n <\/tr>`;\n }\n document.getElementById('score-benchmark-table').innerHTML = html;\n }\n updateScoreTable();\n\n \/\/ === \u7522\u696d\u985e\u578b ===\n function getIndustry(){\n let sel = document.getElementById('industry-dropdown');\n if(!sel) return '\u5176\u4ed6\u7522\u696d';\n let v = sel.value;\n if(v === 'other'){\n let v2 = document.getElementById('industry-other-input').value;\n return v2 && v2.trim() ? v2 : '\u5176\u4ed6\u7522\u696d';\n }\n return v;\n }\n\n \/\/ === \u5206\u6578\u8a08\u7b97 & \u986f\u793a ===\n function calculateTotalScore() {\n let total = 0, max = 0;\n let allSections = document.querySelectorAll('.section');\n let industry = getIndustry();\n let bench = industryScoreBenchmark[industry] || industryScoreBenchmark['\u5176\u4ed6\u7522\u696d'];\n\n allSections.forEach((section,idx)=>{\n let sectionMax = parseFloat(section.getAttribute('data-max'))||0;\n let subtotal = 0;\n let checkedMap = {};\n section.querySelectorAll('input[type=\"radio\"]').forEach(rb=>{\n if(rb.checked && rb.name && !checkedMap[rb.name]){\n subtotal += parseFloat(rb.value) || 0;\n checkedMap[rb.name]=1;\n }\n });\n \/\/ \u672c\u69cb\u9762\u5206\u6578\n let subscore = section.querySelector('.score-sub');\n if(subscore) subscore.textContent = subtotal + ' \/ ' + sectionMax;\n \/\/ \u69cb\u9762\u7d1a\u8ddd\u7d50\u8ad6\n let percent = sectionMax ? subtotal\/sectionMax*100 : 0;\n let level = 'low';\n if(percent>=bench.high) level='high';\n else if(percent>=bench.medium) level='medium';\n let advice = (sectionAdvice[industry] && sectionAdvice[industry][idx+1] && sectionAdvice[industry][idx+1][level]) || '';\n let advEl = section.querySelector('.score-advice');\n if(advEl) advEl.textContent = advice;\n total += subtotal;\n max += sectionMax;\n });\n\n \/\/ \u7e3d\u5206\u7d1a\u8ddd\n let percent = max>0 ? 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{"id":5272,"date":"2025-05-20T10:45:14","date_gmt":"2025-05-20T02:45:14","guid":{"rendered":"https:\/\/www.greencle.com\/?page_id=5272"},"modified":"2025-06-20T20:19:46","modified_gmt":"2025-06-20T12:19:46","slug":"%e5%93%81%e7%89%8c%e7%b6%93%e7%87%9f%e6%aa%a2%e6%a0%b8%e6%b8%85%e5%96%ae","status":"publish","type":"page","link":"https:\/\/www.greencle.com\/en\/%e5%93%81%e7%89%8c%e7%b6%93%e7%87%9f%e6%aa%a2%e6%a0%b8%e6%b8%85%e5%96%ae\/","title":{"rendered":"Brand Profit Checklist"},"content":{"rendered":"\n\n\n \n \n \u54c1\u724c\u7372\u5229\u6aa2\u6838\u8868 Brand-Building Success Pathway\uff5c\u5b8c\u6574\u7248<\/title>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Noto+Sans+TC:wght@400;700&display=swap\" rel=\"stylesheet\" \/>\n <style>\n <script>\n \/\/ \u81ea\u52d5\u8a08\u7b97\u6bcf\u5340 data-max\uff08\u7121\u9700\u624b\u52d5\u8a2d\uff09\n document.querySelectorAll('.section').forEach(section => {\n let radios = section.querySelectorAll('input[type=\"radio\"]');\n let qSet = new Set();\n radios.forEach(rb => qSet.add(rb.name));\n let realMax = qSet.size * 2; \/\/ \u6bcf\u984c\u6700\u9ad82\u5206\n section.setAttribute('data-max', realMax);\n });\n \/\/ \u91cd\u65b0\u8a08\u7b97\u7e3d\u5206\uff08\u6839\u64da\u4f60\u9801\u9762\u539f\u6709function\u540d\u7a31\u53ef\u6539\uff09\n if (typeof calculateTotalScore === 'function') calculateTotalScore();\n<\/script>\n body {\n background: #faf7f5;\n font-family: 'Noto Sans TC', 'Noto Sans', 'PingFang TC', 'Microsoft JhengHei', sans-serif;\n color: #333;\n margin: 0; padding: 0;\n }\n .main-container {\n max-width: 860px;\n margin: 48px auto 60px auto;\n background: #fff;\n border-radius: 28px;\n box-shadow: 0 8px 40px #d7d2c3a1, 0 1.5px 0 #ece6e0;\n padding: 48px 20px 32px 20px;\n border: 1.5px solid #ece6e0;\n }\n h1 {\n text-align: center;\n margin: 0 0 18px 0;\n letter-spacing: 0.08em;\n font-weight: 700;\n font-size: 2.2em;\n color: #443922;\n }\n .lang-switcher {\n display: flex; justify-content: flex-end; align-items: center; gap: 0.7em;\n margin-bottom: 1.3em;\n font-size: 1.02em;\n }\n .lang-btn {\n padding: 0.33em 1.1em;\n border-radius: 8px;\n background: #f6eedd;\n border: 1px solid #e5e1db;\n color: #96713b;\n font-weight: 600;\n cursor: pointer;\n transition: background 0.14s;\n }\n .lang-btn.active, .lang-btn:hover { background: #ecd28a; color: #403112; }\n .intro, .intro-en {\n margin: 0 auto 2.4em auto;\n max-width: 740px;\n font-size: 1.13em;\n color: #544C3E;\n text-align: center;\n background: #f7f4ef;\n border-radius: 22px;\n padding: 2.1em 1.3em;\n border: 2px solid #f0ebe5;\n line-height: 2.1;\n box-shadow: 0 1px 16px #e8e4db23;\n }\n .intro b, .intro-en b { color: #3e2c08; font-weight: bold; }\n .intro-en { display: none; text-align:left; font-size: 1.08em; }\n .intro-en summary { cursor:pointer; font-size: 1.12em; font-weight: bold; }\n .intro-en details[open] summary { color: #8c731a; }\n \/* ...\uff08\u5176\u9918CSS\u7167\u539f\u672c\uff0c\u5206\u6bb5\u5f8c\u7e8c\u88dc\u4e0a\uff09... *\/\n <\/style>\n<\/head>\n<body>\n <div class=\"main-container\">\n <div class=\"lang-switcher\">\n <button class=\"lang-btn active\" id=\"btn-zh\" onclick=\"setLang('zh')\">Chinese<\/button>\n <button class=\"lang-btn\" id=\"btn-en\" onclick=\"setLang('en')\">EN<\/button>\n <\/div>\n <h1>\n Brand Management Health Check Test\n <br>\n <span style=\"font-weight:400;font-size:.68em;color:#8c8072;\">Brand Health Assessment<\/span>\n <\/h1>\n <div class=\"intro\" id=\"intro-zh\">\n \n <b>A brand is like a ship that weathers storms and continues to grow<\/b>, sailing in the fiercely competitive market with dreams and visions. Only by constantly evolving, repairing and adjusting direction in the process can we ride the wind and waves and move forward steadily.<br><br>\n <b>\u3010CCSP Brand Evaluation\u3011<\/b>Integrate brand personification analysis (such as <b>MBTI Personality Type<\/b>\uff09\u3001<b>Seven health aspects<\/b>,as well as<b>Four major inspection dimensions of ship type<\/b>, helping you to take stock of the brand in "<b>product<\/b>"\u3001"<b>path<\/b>"\u3001"<b>Serve<\/b>"\u3001"<b>Activity<\/b>"The strength and weakness of core aspects such as ". Accurately make up for your shortcomings, magnify your advantages, and build your own invincible fleet!<br><br>\n This form is like the MBTI of the brand industry, guiding you from<b>Face<\/b>"(Logo design), "<b>clothes<\/b>" (website\/packaging\/visual identity), "<b>Friends Circle<\/b>"(Community Management\/Multimedia\/Brand Activities), "<b>Life Goals<\/b>"(Positioning\/Vision Planning), check all the way to "<b>Innovation momentum<\/b>"(ESG\/Future Trends), item by item, broken down and accurately checked. There are detailed supplements next to each question to help you understand the value and significance of this link in seconds. The system will automatically generate brand health data and exclusive optimization suggestions, giving you direction and strategy to comprehensively upgrade your brand competitiveness.<br><br>\n \u2e3b<br><br>\n <b>\u3010After the test, professional score analysis\u3011<\/b><br>\n After completing the test, the system will provide a unique<b>Industry characteristic score analysis<\/b>. For example:<br>\n \u2022 <b>Product facets<\/b>We will compare your industry (such as catering, design, services, e-commerce, education, etc.) with the market average, analyze whether your product strength has highlights or potential gaps, and put forward specific optimization suggestions.<br>\n \u2022 <b>Pathway facet<\/b>, will compare the common strategies of industry channel layout and point out your strengths and weaknesses in online and offline, cross-border, and cooperative platforms.<br>\n \u2022 <b>Service and experience aspects<\/b>, make a detailed comparison based on the standards of your industry (such as service consistency of chain brands and experience diversity of innovative brands).<br>\n \u2022 <b>Activities and community aspects<\/b>, to help you review whether you are making good use of the promotion, membership, joint or social marketing methods that are most suitable for your industry.<br><br>\n Finally, the system will give a<b>Exclusive industry conclusions and trend recommendations<\/b>,Include:<br>\n \u2022 Your position in the industry (<b>Leading<\/b>,<b>steady<\/b>,<b>Awaiting breakthrough<\/b>wait)<br>\n \u2022 <b>New industry trends<\/b>Short-term suggestions and long-term layout direction under<br>\n \u2022 <b>Potential risk warning and opportunity reminder<\/b><br>\n \u2022 <b>Exclusive resource integration and optimization path<\/b><br><br>\n Whether you are in catering, design, education, technology, retail, service industry, or other industries, as long as you complete <b>CCSP Evaluation<\/b>, you can get the exclusive "<b>Health Report<\/b>\u201d and a list of recommendations for the most worthy priority actions to ensure that every effort is moving in the right direction.\n <\/div>\n <div class=\"intro-en\" id=\"intro-en\">\n <details>\n <summary>Brand is like a ship sailing through storms, continuously growing and adapting.<\/summary>\n <p>\n <b>[CCSP Brand Assessment]<\/b> combines brand personification (MBTI personality), 7 key health dimensions, and the \u201cship-type\u201d four-check framework, helping you systematically evaluate your brand in \u201cProduct,\u201d \u201cChannel,\u201d \u201cService,\u201d and \u201cActivity\u201d dimensions. It reveals weaknesses, magnifies strengths, and builds your brand's invincible fleet!\n <\/p>\n <p>\n Like the MBTI for brands, this form guides you from \u201cFace\u201d (Logo), \u201cAttire\u201d (Website\/Packaging\/Visual ID), \u201cCircle\u201d (Social\/Media\/Events), \u201cLife Goals\u201d (Positioning\/Vision), and \u201cInnovation Momentum\u201d (ESG\/Future), breaking down and evaluating each step. Each item is supplemented with detailed notes. The system automatically generates brand health data and exclusive optimization advice for you to upgrade competitiveness.\n <\/p>\n <p>\n <b>[After the Test: Professional Score Analysis]<\/b><br>\n After completing the assessment, you get a tailored <b>industry feature score analysis<\/b> for each dimension:<br>\n \u2022 <b>Product:<\/b> Compare with industry average (F&B, Design, Service, E-commerce, etc.), analyze product strengths and suggest improvements.<br>\n \u2022 <b>Channel:<\/b> Benchmark typical strategies and point out your online\/offline\/cross-border\/collab strengths and gaps.<br>\n \u2022 <b>Service Experience:<\/b> Compare industry standards (eg, chain brand consistency, innovative brand diversity).<br>\n \u2022 <b>Activities & Community:<\/b> Check if your campaigns, membership, co-branding, or social marketing fit your sector.<br>\n The system then gives you a custom <b>industry conclusion and trend advice<\/b>\u2014your position (Leader, Solid, Needs Breakthrough), latest trends, risk\/opportunity reminders, and the best action list.\n <\/p>\n <\/details>\n <\/div>\n <div class=\"industry-select-section\">\n <label for=\"industry-dropdown\">\n <b>Please select industry category\uff5cIndustry Type\uff1a<\/b>\n <\/label>\n <select id=\"industry-dropdown\" class=\"industry-dropdown\" onchange=\"showOtherField(this)\">\n <option value=\"\u9910\u98f2\u696d\">Food & Beverage<\/option>\n <option value=\"\u96f6\u552e\/\u96fb\u5546\">Retail & E-commerce<\/option>\n <option value=\"\u91d1\u878d\u4fdd\u96aa\">Finance & Insurance<\/option>\n <option value=\"\u79d1\u6280\/\u8edf\u9ad4\">Tech & Software<\/option>\n <option value=\"\u6559\u80b2\u57f9\u8a13\">Education & Training<\/option>\n <option value=\"\u91ab\u7642\u5065\u5eb7\">Healthcare & Medical<\/option>\n <option value=\"\u88fd\u9020\/\u5de5\u696d\">Manufacturing & Industry<\/option>\n <option value=\"\u623f\u5730\u7522\/\u5efa\u7bc9\">Real Estate & Construction<\/option>\n <option value=\"\u5a1b\u6a02\/\u6587\u5316\u5275\u610f\">Entertainment & Creative<\/option>\n <option value=\"\u904b\u52d5\/\u4f11\u9592\">Sports & Leisure<\/option>\n <option value=\"\u4ea4\u901a\u904b\u8f38\">Transportation & Logistics<\/option>\n <option value=\"\u7f8e\u5bb9\u6642\u5c1a\">Beauty & Fashion<\/option>\n <option value=\"\u65c5\u904a\u89c0\u5149\">Travel & Tourism<\/option>\n <option value=\"\u74b0\u4fdd\/\u7da0\u80fd\">Environmental & Green Tech<\/option>\n <option value=\"\u653f\u5e9c\/\u975e\u71df\u5229\">Government & Non-Profit<\/option>\n <option value=\"\u8996\u89ba\u5e73\u9762\u8a2d\u8a08\">Visual Design<\/option>\n <option value=\"other\">Other Industries<\/option>\n <\/select>\n <div id=\"industry-other-field\" class=\"industry-other\" style=\"display:none;\">\n <span>Please fill in:<\/span><input type=\"text\" id=\"industry-other-input\" placeholder=\"Enter industry name\">\n <\/div>\n <\/div>\n\n \n <div class=\"section\" id=\"section-1\" data-max=\"15\">\n <h2>\n 1. Brand identification and positioning<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Identity & Positioning<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Is the brand name clear and memorable?<br>\n <span class=\"en-note\">Brand name clarity & memorability<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q1\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q1\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q1\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"Unnamed, confusing, and poorly recognizable\"><input type=\"radio\" name=\"q1\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Is the brand name recognizable, unique, and searchable? (Like a person's name that people remember as soon as they hear it)<br>\n <span class=\"en-note\">Distinctive, memorable, searchable\u2014like a person's unique given name.<\/span>\n <div class=\"score-tip\">[Extended explanation] Whether there is a Chinese or English name, the naming story, and comparison with benchmark brands.<br>\n <b>0 points description:<\/b> Unnamed\/Poorly identified\/Difficult to search.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the slogan memorable?<br>\n <span class=\"en-note\">Slogan (Tagline) memorability<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q2\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q2\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q2\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"No slogan, lack of core message\"><input type=\"radio\" name=\"q2\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n The slogan is like a motto, one sentence can make people understand the brand value and personality in seconds.<br>\n <span class=\"en-note\">A tagline that immediately conveys brand value and style.<\/span>\n <div class=\"score-tip\">\u3010Extended description\u3011Whether the slogan appears on the business card\/website\/social network.<br>\n <b>0 points description:<\/b> The slogan is not designed or cannot convey the core.\n <\/div>\n <\/td>\n <\/tr>\n \n <tr>\n <td>Is the brand logo complete?<br>\n <span class=\"en-note\">Logo system completeness<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q3\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q3\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q3\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"No Logo\/Logo System\"><input type=\"radio\" name=\"q3\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Does the logo contain the main LOGO, ICON, black and white\/color version, and can it be used flexibly?<br>\n <span class=\"en-note\">Has master logo, icon, monochrome\/color variant for flexible use.<\/span>\n <div class=\"score-tip\">[Details] Are there AI\/vector drafts or black and white drafts?<br>\n <b>0 points description:<\/b> No logo or basic design is not completed.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the brand identity system consistent?<br>\n <span class=\"en-note\">Identity system consistency<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q4\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q4\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q4\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"Inconsistent styles across channels\"><input type=\"radio\" name=\"q4\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Whether the style of the website, business cards, packaging and social media colors and fonts are consistent.<br>\n <span class=\"en-note\">Color\/font\/design are unified across site, print, packaging, social media.<\/span>\n <div class=\"score-tip\">[Extended explanation] There is a brand manual or shared design template.<br>\n <b>0 points description:<\/b> No unified design and confusing identification.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the brand positioning clear?<br>\n <span class=\"en-note\">Positioning clarity<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q5\" value=\"2\" data-group=\"section-1\">2<\/label>\n <label><input type=\"radio\" name=\"q5\" value=\"1\" data-group=\"section-1\">1<\/label>\n <label><input type=\"radio\" name=\"q5\" value=\"0.5\" data-group=\"section-1\">0.5<\/label>\n <label title=\"Lack of clear positioning\/value\"><input type=\"radio\" name=\"q5\" value=\"0\" data-group=\"section-1\">0<\/label>\n <\/td>\n <td>\n Can you clearly describe the brand\u2019s target audience, core values and differences?<br>\n <span class=\"en-note\">Clearly articulate target, core value, and differentiation.<\/span>\n <div class=\"score-tip\">[Extended explanation] There is a positioning sentence\/value proposition declaration.<br>\n <b>0 points description:<\/b> No positioning sentences or differentiation.\n <\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 15<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n <\/div>\n \n <div class=\"section\" id=\"section-2\" data-max=\"14\">\n <h2>\n 2. Website system construction<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Website & Digital System<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Does the brand have an official website?<br>\n <span class=\"en-note\">Official website exists<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q1\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q1\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q1\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"No official website\"><input type=\"radio\" name=\"s2q1\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Is there an official website? Can I find and contact the brand quickly?<br>\n <span class=\"en-note\">Official site presence, easy to find\/contact.<\/span>\n <div class=\"score-tip\">[Extended explanation] Bilingual\/multi-language versions are preferred.<br>\n <b>0 points description:<\/b> No official website or unable to contact.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Is the website content complete and structured?<br>\n <span class=\"en-note\">Site structure & content<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q2\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q2\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q2\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"Incomplete content structure\"><input type=\"radio\" name=\"s2q2\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Are the services\/products, brand stories, FAQs, etc. complete?<br>\n <span class=\"en-note\">Full service\/product info, about, FAQ etc.<\/span>\n <div class=\"score-tip\">\u3010Additional details\u3011More complete with FAQ and customer testimonials.<br>\n <b>0 points description:<\/b> Unable to retrieve product or brand information.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Does the website have a RWD responsive design?<br>\n <span class=\"en-note\">Responsive web design (RWD)<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q3\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q3\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q3\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"No RWD, poor mobile browsing\"><input type=\"radio\" name=\"s2q3\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Mobile phones, tablets and computers can all provide good browsing and experience.<br>\n <span class=\"en-note\">Mobile\/tablet\/desktop friendly design.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Non-responsive design, poor cross-device experience.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>SEO\/GA\/Google Console Settings<br>\n <span class=\"en-note\">SEO\/GA\/Google Console setup<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q4\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q4\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q4\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"SEO\/Analytics not set up\"><input type=\"radio\" name=\"s2q4\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n SEO keywords, GA analysis, Google Search Console, etc. have been set up.<br>\n <span class=\"en-note\">SEO keywords, GA, Google Console configured.<\/span>\n <div class=\"score-tip\">[Details] SEO sitemap, tracking code, GA4, GTM...<br>\n <b>0 points description:<\/b> No analytics\/keyword optimization.\n <\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Integrate multi-platform tools\/plugins<br>\n <span class=\"en-note\">Integration of multi-platform tools<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q5\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q5\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q5\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"Not connected to community\/map\"><input type=\"radio\" name=\"s2q5\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n Is there any link to Line\/IG\/FB\/Threads\/TikTok\/YouTube\/Google Map\u2026<br>\n <span class=\"en-note\">Has links\/integration to Line, IG, FB, TikTok, YouTube, Google Maps etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No integration with external platforms\/tools.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>The content is continuously updated and maintained<br>\n <span class=\"en-note\">Content update & maintenance<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"s2q6\" value=\"2\" data-group=\"section-2\">2<\/label>\n <label><input type=\"radio\" name=\"s2q6\" value=\"1\" data-group=\"section-2\">1<\/label>\n <label><input type=\"radio\" name=\"s2q6\" value=\"0.5\" data-group=\"section-2\">0.5<\/label>\n <label title=\"The website has not been updated for a long time\"><input type=\"radio\" name=\"s2q6\" value=\"0\" data-group=\"section-2\">0<\/label>\n <\/td>\n <td>\n News\/events\/new products etc. are updated regularly to avoid being outdated.<br>\n <span class=\"en-note\">News\/events\/products update regularly.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Long-term lack of maintenance or outdated information.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 14<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n <\/div>\n\n<div class=\"section\" id=\"section-3\" data-max=\"12\">\n <h2>\n 3. Packaging design and physical products\/services<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Packaging & Physical Products\/Services<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>The product\/packaging has a brand feel<br>\n <span class=\"en-note\">Branded product\/packaging<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q13\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q13\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q13\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No brand packaging at all\"><input type=\"radio\" name=\"q13\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n The appearance design is professional and consistent, the packaging has brand elements and the details are in place.<br>\n <span class=\"en-note\">Professional and consistent design; packaging with brand elements; good details.<\/span>\n <div class=\"score-tip\">[Extended explanation] Like people\u2019s outfits, brands leave an impression from the first sight.<br>\n <b>0 points description:<\/b> No sense of branding or brand identity.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Complete product\/service information labeling<br>\n <span class=\"en-note\">Complete product\/service info<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q14\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q14\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q14\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No information\"><input type=\"radio\" name=\"q14\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Contains all information such as origin, ingredients, specifications, precautions, etc.<br>\n <span class=\"en-note\">Includes origin, ingredients, specs, cautions, etc.<\/span>\n <div class=\"score-tip\">[Additional details] Complete information enhances consumer trust.<br>\n <b>0 points description:<\/b> Unable to obtain any product information.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Product\/Service Experience Consistency<br>\n <span class=\"en-note\">Consistent user experience<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q15\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q15\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q15\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"Very inconsistent experience\"><input type=\"radio\" name=\"q15\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Online and offline, the experience in each venue, the entity and the packaging are consistent.<br>\n <span class=\"en-note\">Consistent experience across online\/offline and all touchpoints.<\/span>\n <div class=\"score-tip\">[Extended explanation] Just like a person maintains his style in different occasions.<br>\n <b>0 points description:<\/b> The experience was severely inconsistent and customers were confused.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Product\/Service Added Value<br>\n <span class=\"en-note\">Value-added features<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q16\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q16\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q16\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No added value\"><input type=\"radio\" name=\"q16\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Including after-sales service, extended applications, customization, etc., to provide more value.<br>\n <span class=\"en-note\">Includes after-sales service, extended application, customization, etc.<\/span>\n <div class=\"score-tip\">[Additional details] If a person has multiple talents, the brand will have more highlights.<br>\n <b>0 points description:<\/b> There is no additional value added.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Products\/services have regulatory certifications\/awards<br>\n <span class=\"en-note\">Certifications\/awards<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q17\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q17\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q17\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No certification or awards\"><input type=\"radio\" name=\"q17\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n Obtain patents, trademarks, government\/industry awards, etc.<br>\n <span class=\"en-note\">Patents, certifications, government\/industry awards, etc.<\/span>\n <div class=\"score-tip\">[Extended explanation] Obtaining certification is like a personal professional certificate.<br>\n <b>0 points description:<\/b> There are absolutely no relevant certifications or industry awards.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Physical channel\/partner layout<br>\n <span class=\"en-note\">Physical channels\/partners<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q18\" value=\"2\" data-group=\"section-3\">2<\/label>\n <label><input type=\"radio\" name=\"q18\" value=\"1\" data-group=\"section-3\">1<\/label>\n <label><input type=\"radio\" name=\"q18\" value=\"0.5\" data-group=\"section-3\">0.5<\/label>\n <label title=\"No physical access\"><input type=\"radio\" name=\"q18\" value=\"0\" data-group=\"section-3\">0<\/label>\n <\/td>\n <td>\n We have stable cooperative stores, distributors, agents, cross-industry cooperation, etc.<br>\n <span class=\"en-note\">Steady stores, distributors, agents, cross-industry partners.<\/span>\n <div class=\"score-tip\">[Additional details] If the circle of friends is broad, the brand can reach a wider market.<br>\n <b>0 points description:<\/b> There is no physical cooperation or sales channel.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 12<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n<div class=\"section\" id=\"section-4\" data-max=\"14\">\n <h2>\n 4. Social Media and Multimedia Management<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Social Media & Multimedia<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Social platform operation is complete<br>\n <span class=\"en-note\">Social platforms management<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q19\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q19\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q19\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No community management\"><input type=\"radio\" name=\"q19\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n We operate official accounts on IG \/ Facebook \/ Threads \/ TikTok \/ YouTube \/ Podcast \/ LINE, etc.<br>\n <span class=\"en-note\">IG \/ Facebook \/ Threads \/ TikTok \/ YouTube \/ Podcast \/ LINE OA etc. all managed.<\/span>\n <div class=\"score-tip\">[Extended explanation] The more channels and the deeper the operation, the higher the brand exposure and interactivity.<br>\n <b>0 points description:<\/b> We do not operate any social media platforms.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>The community content is diverse and has stories<br>\n <span class=\"en-note\">Diverse & story-driven content<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q20\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q20\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q20\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No diverse content\"><input type=\"radio\" name=\"q20\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n It's not just reposting, it includes brand stories, professional knowledge, interactive activities and other content.<br>\n <span class=\"en-note\">Beyond reposts\u2014brand stories, knowledge, interactive campaigns.<\/span>\n <div class=\"score-tip\">[Additional details] Such as daily conversations in the circle of friends to improve fan stickiness.<br>\n <b>0 points description:<\/b> The content is poor, just reposted or has no content at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Video clip\/Brand video complete<br>\n <span class=\"en-note\">Brand video\/shorts<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q21\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q21\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q21\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No video\"><input type=\"radio\" name=\"q21\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n YouTube, Reels, brand image videos, etc. are available and the content is professional.<br>\n <span class=\"en-note\">YouTube, Reels, brand videos etc. included, professional content.<\/span>\n <div class=\"score-tip\">[Extended explanation] Dynamic images enhance brand authenticity and interactivity.<br>\n <b>0 points description:<\/b> There are absolutely no branded videos or clips.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>SEO and social advertising application<br>\n <span class=\"en-note\">SEO & Social Ads<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q22\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q22\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q22\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No ads\"><input type=\"radio\" name=\"q22\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n Keyword optimization, FB\/IG\/Google advertising, and conversion tracking.<br>\n <span class=\"en-note\">SEO, FB\/IG\/Google ads, conversion tracking in use.<\/span>\n <div class=\"score-tip\">[Additional details] Active marketing allows more potential customers to see the brand.<br>\n <b>0 points description:<\/b> No SEO or any advertising promotion is used at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Community interaction and user feedback<br>\n <span class=\"en-note\">Community engagement & feedback<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q23\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q23\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q23\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No interactive feedback\"><input type=\"radio\" name=\"q23\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n There are continuous interactions, collection of customer feedback, and organization of online\/offline activities.<br>\n <span class=\"en-note\">Ongoing engagement, feedback collection, online\/offline events.<\/span>\n <div class=\"score-tip\">[Extended explanation] Like a gathering with friends, brand stickiness is enhanced.<br>\n <b>0 points description:<\/b> There is no interaction or feedback from users.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Reviews and Google Map Management<br>\n <span class=\"en-note\">Reviews & Google Map<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q24\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q24\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q24\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"No comments or operations\"><input type=\"radio\" name=\"q24\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n Running a Google business, with high customer ratings and replies to messages.<br>\n <span class=\"en-note\">Google business managed, high ratings, active replies.<\/span>\n <div class=\"score-tip\">[Additional details] Online word of mouth means real trust.<br>\n <b>0 points description:<\/b> No reviews or Google Maps.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Forum\/society\/professional community participation<br>\n <span class=\"en-note\">Forum\/professional group participation<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q25\" value=\"2\" data-group=\"section-4\">2<\/label>\n <label><input type=\"radio\" name=\"q25\" value=\"1\" data-group=\"section-4\">1<\/label>\n <label><input type=\"radio\" name=\"q25\" value=\"0.5\" data-group=\"section-4\">0.5<\/label>\n <label title=\"Not participating in the community\"><input type=\"radio\" name=\"q25\" value=\"0\" data-group=\"section-4\">0<\/label>\n <\/td>\n <td>\n Actively participate in discussions on forums, societies, FB groups, and professional platforms.<br>\n <span class=\"en-note\">Actively join forums, FB groups, professional communities.<\/span>\n <div class=\"score-tip\">[Extended explanation] If your friends are active in various gatherings, expand your social circle.<br>\n <b>0 points description:<\/b> I have not participated in any online or offline communities.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 14<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n<div class=\"section\" id=\"section-5\" data-max=\"14\">\n <h2>\n 5. Multi-platform exposure and marketing channels<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Multi-Channel Exposure & Marketing<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Multi-channel exposure (online\/offline)<br>\n <span class=\"en-note\">Multi-channel presence (Online\/Offline)<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q26\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q26\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q26\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No exposure\"><input type=\"radio\" name=\"q26\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n The layout covers official website\/e-commerce\/physical stores\/channels\/third-party platforms.<br>\n <span class=\"en-note\">Official website\/e-commerce\/physical stores\/3rd-party platforms covered.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Only a single platform, no multi-channel exposure at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Crowdfunding\/cross-industry cooperation<br>\n <span class=\"en-note\">Crowdfunding\/Cross-industry co-op<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q27\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q27\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q27\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No cooperation\"><input type=\"radio\" name=\"q27\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Tete, FlyingV, Kickstarter, etc. or cross-industry collaborations are effective.<br>\n <span class=\"en-note\">zeczec, FlyingV, Kickstarter, or cross-industry collaboration.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no record of any fundraising or cross-industry cooperation.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Media\/News Exposure<br>\n <span class=\"en-note\">Media\/news coverage<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q28\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q28\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q28\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No media coverage\"><input type=\"radio\" name=\"q28\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Featured in mainstream media\/interviews\/bloggers\u2019 reports, etc.<br>\n <span class=\"en-note\">Featured by mainstream media, interviews, bloggers, etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> It has never been exposed in any media.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Distribution\/franchising\/authorization system<br>\n <span class=\"en-note\">Distribution\/Franchise\/License System<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q29\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q29\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q29\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No franchise distribution\"><input type=\"radio\" name=\"q29\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n The franchise, distribution, agency and authorization systems are already in operation.<br>\n <span class=\"en-note\">Franchise\/distribution\/agency\/licensing systems in place.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no franchise, distribution or authorization model.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Brand\/product co-branding, cross-industry alliances<br>\n <span class=\"en-note\">Co-branding\/cross-sector alliance<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q30\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q30\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q30\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"No joint cooperation\"><input type=\"radio\" name=\"q30\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Collaborate with well-known brands and hold themed events or markets.<br>\n <span class=\"en-note\">Co-branding with top brands, themed events, markets.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No joint names, no cross-border cooperation.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Participate in community activities\/exhibitions\/markets<br>\n <span class=\"en-note\">Community events\/expos\/markets<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q31\" value=\"2\" data-group=\"section-5\">2<\/label>\n <label><input type=\"radio\" name=\"q31\" value=\"1\" data-group=\"section-5\">1<\/label>\n <label><input type=\"radio\" name=\"q31\" value=\"0.5\" data-group=\"section-5\">0.5<\/label>\n <label title=\"Not participating in the event\"><input type=\"radio\" name=\"q31\" value=\"0\" data-group=\"section-5\">0<\/label>\n <\/td>\n <td>\n Actively participate in industry gatherings, exhibitions, and offline markets.<br>\n <span class=\"en-note\">Active in industry gatherings, expos, offline markets.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> Did not participate in any activities at all.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 14<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n\n<div class=\"section\" id=\"section-6\" data-max=\"12\">\n <h2>\n VI. ESG and innovation momentum<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">ESG & Innovation Momentum<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>The company has ESG-related policies or practices<br>\n <span class=\"en-note\">Company has ESG policy\/practice<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q32\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q32\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q32\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No ESG\"><input type=\"radio\" name=\"q32\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n Whether there are public ESG strategies, ESG reports, sustainable development goals, social participation, etc.<br>\n <span class=\"en-note\">Public ESG strategy, reports, sustainability goals, social engagement.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No ESG related actions.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Green innovation in product\/service design<br>\n <span class=\"en-note\">Green innovation in product\/service<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q33\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q33\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q33\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No green design\"><input type=\"radio\" name=\"q33\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n The products are made of environmentally friendly materials, recyclable, plastic-reducing, and circular design.<br>\n <span class=\"en-note\">Eco-materials, recyclable, reduced plastic, circular design etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No green innovation at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Organizational Diversity Inclusion and Gender Equality<br>\n <span class=\"en-note\">Diversity & gender equality<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q34\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q34\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q34\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No diversity and equality\"><input type=\"radio\" name=\"q34\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n The organization has diverse hiring, gender equality, and accessibility policies.<br>\n <span class=\"en-note\">Diverse hiring, gender equality, accessibility policy.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No diversity or gender equality policy.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Innovative technology applications and digital transformation<br>\n <span class=\"en-note\">Tech innovation & digital transformation<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q35\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q35\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q35\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No innovative applications\"><input type=\"radio\" name=\"q35\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n Introduction of new technologies, AI\/IoT\/automation\/digital optimization.<br>\n <span class=\"en-note\">Adoption of AI\/IoT\/automation\/digital optimization.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No digital innovations at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Public reporting\/effectiveness of ESG actions<br>\n <span class=\"en-note\">Public ESG report\/result<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q36\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q36\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q36\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No public results\"><input type=\"radio\" name=\"q36\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n There are public ESG results, certifications and media coverage.<br>\n <span class=\"en-note\">Published ESG results, certifications, media coverage.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No ESG performance is disclosed or tracked at all.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Social participation\/charity activities<br>\n <span class=\"en-note\">Social engagement\/charity<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q37\" value=\"2\" data-group=\"section-6\">2<\/label>\n <label><input type=\"radio\" name=\"q37\" value=\"1\" data-group=\"section-6\">1<\/label>\n <label><input type=\"radio\" name=\"q37\" value=\"0.5\" data-group=\"section-6\">0.5<\/label>\n <label title=\"No public welfare participation\"><input type=\"radio\" name=\"q37\" value=\"0\" data-group=\"section-6\">0<\/label>\n <\/td>\n <td>\n Actively participate in charity, social giving, volunteer activities, etc.<br>\n <span class=\"en-note\">Active in charity, social feedback, volunteering etc.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> No involvement in any charity or social giving.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 12<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n\n<div class=\"section\" id=\"section-7\" data-max=\"8\">\n <h2>\n 7. Overall brand health and future planning<br>\n <span style=\"font-size:1.07rem;font-weight:400;color:#b1a180;\">Overall Brand Health & Future Planning<\/span>\n <\/h2>\n <div class=\"section-meta\">\n <b>Score:<\/b>\n <span style=\"margin-right:0.7em;\">2: Full<\/span>\n <span style=\"margin-right:0.7em;\">1: Partial<\/span>\n <span style=\"margin-right:0.7em;\">0.5: Initial<\/span>\n <span>0: Not reached (None)<\/span>\n <\/div>\n <table class=\"score-table\">\n <thead>\n <tr>\n <th>Rating items<br><span style=\"font-size:0.98rem;color:#c5b98b;\">Item<\/span><\/th>\n <th>Fraction<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Score<\/span><\/th>\n <th>Notes\/Supplements<br><span style=\"font-size:0.95rem;color:#c5b98b;\">Description \/ Note<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Brands have annual\/medium- to long-term plans<br>\n <span class=\"en-note\">Annual\/Mid-long-term brand planning<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q38\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q38\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q38\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No plan\"><input type=\"radio\" name=\"q38\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n Have clear annual and 3-5 year plans and goals, and review them regularly.<br>\n <span class=\"en-note\">Clear annual\/3-5 year plan & goals, regular review.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is absolutely no medium to long term planning.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Brand health is continuously monitored<br>\n <span class=\"en-note\">Ongoing brand health monitoring<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q39\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q39\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q39\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No monitoring\"><input type=\"radio\" name=\"q39\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n There are brand health checks, satisfaction surveys, and regular performance analyses.<br>\n <span class=\"en-note\">Brand health checks, satisfaction surveys, regular performance analysis.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no brand monitoring or data.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Crisis Management and Brand Restoration<br>\n <span class=\"en-note\">Crisis management & brand repair<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q40\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q40\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q40\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No crisis response\"><input type=\"radio\" name=\"q40\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n There are crisis management processes, responses to negative reviews, and measures to rebuild the brand image.<br>\n <span class=\"en-note\">Crisis process, negative feedback response, image restoration plan.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is absolutely no crisis management mechanism.<\/div>\n <\/td>\n <\/tr>\n <tr>\n <td>Vision and brand culture inheritance<br>\n <span class=\"en-note\">Vision & brand culture inheritance<\/span>\n <\/td>\n <td>\n <label><input type=\"radio\" name=\"q41\" value=\"2\" data-group=\"section-7\">2<\/label>\n <label><input type=\"radio\" name=\"q41\" value=\"1\" data-group=\"section-7\">1<\/label>\n <label><input type=\"radio\" name=\"q41\" value=\"0.5\" data-group=\"section-7\">0.5<\/label>\n <label title=\"No vision culture\"><input type=\"radio\" name=\"q41\" value=\"0\" data-group=\"section-7\">0<\/label>\n <\/td>\n <td>\n There is a vision statement, values, cultural documents, and talent inheritance.<br>\n <span class=\"en-note\">Vision statement, values, cultural docs, talent succession.<\/span>\n <div class=\"score-tip\"><b>0 points description:<\/b> There is no brand vision or culture document.<\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div class=\"score-summary\">Score for this aspect:<span class=\"score-sub\">0 \/ 8<\/span><\/div>\n <div class=\"score-advice\"><\/div>\n<\/div>\n \n <div class=\"footer-score\" id=\"footer-total-score\">\n Current total score: 0 \/ 89 (0%) | \u26a0\ufe0f Low\n <br>\n <span id=\"footer-total-score-en\" style=\"display:none;\">Current Total Score: 0 \/ 89 (0%)\uff5c\u26a0\ufe0f Low<\/span>\n <div style=\"margin-top:1em;font-weight:normal;color:#9b8437;font-size:1em;\" id=\"total-advice\"><\/div>\n <\/div>\n\n \n <div class=\"industry-score-table\">\n <h3>\n Industry Health Check Scoring Reference Table\uff5cBrand Assessment Scoring Reference\n <span id=\"industry-score-table-en\" style=\"display:none;\">\uff5cBrand Assessment Scoring Reference<\/span>\n <\/h3>\n <table>\n <thead>\n <tr>\n <th>Industry Category<br><span id=\"industry-type-en\" style=\"display:none;\">Industry Type<\/span><\/th>\n <th>Low standard (%)<br><span id=\"score-low-en\" style=\"display:none;\">Low (%)<\/span><\/th>\n <th>Winning bid (%)<br><span id=\"score-mid-en\" style=\"display:none;\">Medium (%)<\/span><\/th>\n <th>High standard (%)<br><span id=\"score-high-en\" style=\"display:none;\">High (%)<\/span><\/th>\n <\/tr>\n <\/thead>\n <tbody id=\"score-benchmark-table\">\n \n <\/tbody>\n <\/table>\n <div style=\"margin-top:0.5em;font-size:.99em;color:#b1933d;text-align:left;\">\n <b>Remark:<\/b>Different industries have different levels of competition intensity and digital maturity. Please refer to this table as a basis for preliminary judgment.\n <span id=\"score-note-en\" style=\"display:none;\"><b>Note:<\/b> Different industries have varying competition and digital maturity; use this table as a preliminary reference.<\/span>\n <\/div>\n <\/div>\n\n \n <div style=\"text-align:center;margin:2.5em 0 0 0;\">\n <button id=\"cta-btn-zh\" onclick=\"showLeadPopup()\" style=\"font-size:1.13em;padding:0.7em 2.2em;border-radius:12px;background:#96713b;color:#fff;border:none;box-shadow:0 1px 10px #ebd48b3c;font-weight:700;cursor:pointer;\">\n I want a complete analysis and brand profit formula\n <\/button>\n <button id=\"cta-btn-en\" onclick=\"showLeadPopup()\" style=\"display:none;font-size:1.13em;padding:0.7em 2.2em;border-radius:12px;background:#96713b;color:#fff;border:none;box-shadow:0 1px 10px #ebd48b3c;font-weight:700;cursor:pointer;\">\n Get Full Analysis & Brand Profit Formula\n <\/button>\n <\/div>\n \n <div id=\"lead-popup\">\n <form id=\"lead-form\" onsubmit=\"return submitLeadForm()\" action=\"\">\n <h3 id=\"lead-title-zh\" style=\"margin-top:0;margin-bottom:0.8em;color:#7d6332;\">Fill in the information to get the complete analysis<\/h3>\n <h3 id=\"lead-title-en\" style=\"display:none;margin-top:0;margin-bottom:0.8em;color:#7d6332;\">Fill in your info to get a full analysis<\/h3>\n <label id=\"name-label-zh\">Name*<br><input name=\"name\" required style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"name-label-en\" style=\"display:none;\">Name*<br><input name=\"name\" required style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"email-label-zh\">Email*<br><input name=\"email\" required type=\"email\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"email-label-en\" style=\"display:none;\">Email*<br><input name=\"email\" required type=\"email\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"line-label-zh\">Line ID<br><input name=\"line\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"line-label-en\" style=\"display:none;\">Line ID<br><input name=\"line\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"phone-label-zh\">Telephone<br><input name=\"phone\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <label id=\"phone-label-en\" style=\"display:none;\">Phone<br><input name=\"phone\" style=\"width:100%;margin-bottom:0.7em;\"><\/label>\n <button id=\"submit-btn-zh\" type=\"submit\" style=\"width:100%;margin-top:1em;padding:0.8em 0;background:#96713b;color:#fff;font-size:1.07em;border:none;border-radius:9px;box-shadow:0 1px 5px #ebd48b2a;font-weight:700;\">Send<\/button>\n <button id=\"submit-btn-en\" type=\"submit\" style=\"display:none;width:100%;margin-top:1em;padding:0.8em 0;background:#96713b;color:#fff;font-size:1.07em;border:none;border-radius:9px;box-shadow:0 1px 5px #ebd48b2a;font-weight:700;\">Submit<\/button>\n <button id=\"cancel-btn-zh\" type=\"button\" onclick=\"hideLeadPopup()\" style=\"width:100%;margin-top:0.5em;padding:0.7em 0;background:#f3ede3;color:#96713b;font-size:1em;border:none;border-radius:9px;font-weight:600;\">Cancel<\/button>\n <button id=\"cancel-btn-en\" type=\"button\" onclick=\"hideLeadPopup()\" style=\"display:none;width:100%;margin-top:0.5em;padding:0.7em 0;background:#f3ede3;color:#96713b;font-size:1em;border:none;border-radius:9px;font-weight:600;\">Cancel<\/button>\n <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n <\/div>\n \n \n <div style=\"position:fixed;top:22px;right:32px;z-index:100;\">\n <button onclick=\"toggleLang()\" id=\"lang-btn\" style=\"font-size:1.07em;padding:0.25em 1.1em;background:#fff7d8;border-radius:12px;border:1.3px solid #c7b682;color:#96713b;font-weight:700;cursor:pointer;\">\n EN\/Chinese\n <\/button>\n <\/div>\n<script>\n \/\/ === \u7522\u696d\u5206\u6578\u7d1a\u8ddd\u8868\uff1a\u53ef\u6839\u64da\u4f60\u6a19\u6e96\u81ea\u7531\u64f4\u589e ===\n const industryScoreBenchmark = {\n '\u9910\u98f2\u696d': {low: 60, medium: 75, high: 90},\n '\u96f6\u552e\/\u96fb\u5546': {low: 62, medium: 78, high: 93},\n '\u91d1\u878d\u4fdd\u96aa': {low: 65, medium: 80, high: 93},\n '\u79d1\u6280\/\u8edf\u9ad4': {low: 65, medium: 82, high: 95},\n '\u6559\u80b2\u57f9\u8a13': {low: 60, medium: 77, high: 92},\n '\u91ab\u7642\u5065\u5eb7': {low: 60, medium: 76, high: 91},\n '\u88fd\u9020\/\u5de5\u696d': {low: 60, medium: 76, high: 91},\n '\u623f\u5730\u7522\/\u5efa\u7bc9': {low: 58, medium: 74, high: 90},\n '\u5a1b\u6a02\/\u6587\u5316\u5275\u610f': {low: 63, medium: 79, high: 94},\n '\u904b\u52d5\/\u4f11\u9592': {low: 60, medium: 77, high: 93},\n '\u4ea4\u901a\u904b\u8f38': {low: 60, medium: 76, high: 90},\n '\u7f8e\u5bb9\u6642\u5c1a': {low: 61, medium: 78, high: 93},\n '\u65c5\u904a\u89c0\u5149': {low: 60, medium: 78, high: 92},\n '\u74b0\u4fdd\/\u7da0\u80fd': {low: 60, medium: 77, high: 92},\n '\u653f\u5e9c\/\u975e\u71df\u5229': {low: 55, medium: 72, high: 89},\n '\u8996\u89ba\u5e73\u9762\u8a2d\u8a08': {low: 62, medium: 80, high: 94},\n '\u5176\u4ed6\u7522\u696d': {low: 60, medium: 77, high: 92}\n };\n \/\/ \u69cb\u9762\u5206\u6578\u5efa\u8b70\u8cc7\u6599\u5eab (\u7bc4\u4f8b\uff0c\u82f1\/\u4e2d)\n const sectionAdvice = {\n \/\/ ...\u7565\uff0c\u53ef\u81ea\u5b9a\n };\n \/\/ \u7e3d\u8a55\u8a9e\u8cc7\u6599\u5eab (\u7bc4\u4f8b\uff0c\u82f1\/\u4e2d)\n const totalAdvice = {\n \/\/ ...\u7565\uff0c\u53ef\u81ea\u5b9a\n };\n\n \/\/ \u8a9e\u8a00\u6a21\u5f0f\n let currentLang = 'zh';\n\n function toggleLang() {\n currentLang = currentLang === 'zh' ? 'en' : 'zh';\n \/\/ intro\n document.getElementById('intro-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('intro-en').style.display = (currentLang==='en')?'block':'none';\n \/\/ CTA\/\u5206\u6578\u5340\n document.getElementById('footer-total-score').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('footer-total-score-en').style.display = (currentLang==='en')?'block':'none';\n \/\/ CTA \u6309\u9215\n document.getElementById('cta-btn-zh').style.display = (currentLang==='zh')?'inline-block':'none';\n document.getElementById('cta-btn-en').style.display = (currentLang==='en')?'inline-block':'none';\n \/\/ CTA \u5f48\u7a97\n document.getElementById('lead-title-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('lead-title-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('name-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('name-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('email-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('email-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('line-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('line-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('phone-label-zh').style.display = (currentLang==='zh')?'block':'none';\n document.getElementById('phone-label-en').style.display = (currentLang==='en')?'block':'none';\n document.getElementById('submit-btn-zh').style.display = (currentLang==='zh')?'inline-block':'none';\n document.getElementById('submit-btn-en').style.display = (currentLang==='en')?'inline-block':'none';\n document.getElementById('cancel-btn-zh').style.display = (currentLang==='zh')?'inline-block':'none';\n document.getElementById('cancel-btn-en').style.display = (currentLang==='en')?'inline-block':'none';\n }\n\n \/\/ \u7522\u696d\u7d1a\u8ddd\u8868\n function updateScoreTable(){\n let html = \"\";\n for(let k in industryScoreBenchmark){\n html += `<tr>\n <td>${k}<\/td>\n <td>${industryScoreBenchmark[k].low}% \u4ee5\u4e0b<\/td>\n <td>${industryScoreBenchmark[k].low}%~${industryScoreBenchmark[k].high-1}%<\/td>\n <td>${industryScoreBenchmark[k].high}% \u4ee5\u4e0a<\/td>\n <\/tr>`;\n }\n document.getElementById('score-benchmark-table').innerHTML = html;\n }\n updateScoreTable();\n\n \/\/ === \u7522\u696d\u985e\u578b ===\n function getIndustry(){\n let sel = document.getElementById('industry-dropdown');\n if(!sel) return '\u5176\u4ed6\u7522\u696d';\n let v = sel.value;\n if(v === 'other'){\n let v2 = document.getElementById('industry-other-input').value;\n return v2 && v2.trim() ? v2 : '\u5176\u4ed6\u7522\u696d';\n }\n return v;\n }\n\n \/\/ === \u5206\u6578\u8a08\u7b97 & \u986f\u793a ===\n function calculateTotalScore() {\n let total = 0, max = 0;\n let allSections = document.querySelectorAll('.section');\n let industry = getIndustry();\n let bench = industryScoreBenchmark[industry] || industryScoreBenchmark['\u5176\u4ed6\u7522\u696d'];\n\n allSections.forEach((section,idx)=>{\n let sectionMax = parseFloat(section.getAttribute('data-max'))||0;\n let subtotal = 0;\n let checkedMap = {};\n section.querySelectorAll('input[type=\"radio\"]').forEach(rb=>{\n if(rb.checked && rb.name && !checkedMap[rb.name]){\n subtotal += parseFloat(rb.value) || 0;\n checkedMap[rb.name]=1;\n }\n });\n \/\/ \u672c\u69cb\u9762\u5206\u6578\n let subscore = section.querySelector('.score-sub');\n if(subscore) subscore.textContent = subtotal + ' \/ ' + sectionMax;\n \/\/ \u69cb\u9762\u7d1a\u8ddd\u7d50\u8ad6\n let percent = sectionMax ? subtotal\/sectionMax*100 : 0;\n let level = 'low';\n if(percent>=bench.high) level='high';\n else if(percent>=bench.medium) level='medium';\n let advice = (sectionAdvice[industry] && sectionAdvice[industry][idx+1] && sectionAdvice[industry][idx+1][level]) || '';\n let advEl = section.querySelector('.score-advice');\n if(advEl) advEl.textContent = advice;\n total += subtotal;\n max += sectionMax;\n });\n\n \/\/ \u7e3d\u5206\u7d1a\u8ddd\n let percent = max>0 ? Math.round(total\/max*100) : 0;\n let level = 'low';\n if(percent >= bench.high) level='high';\n else if(percent >= bench.medium) level='medium';\n let levelTxtZh = {low:'\u26a0\ufe0f \u4f4e\u6a19 Low',medium:'\u2705 \u4e2d\u6a19 Medium',high:'\ud83c\udfc6 \u9ad8\u6a19 High'}[level];\n let levelTxtEn = {low:'\u26a0\ufe0f Low', medium:'\u2705 Medium', high:'\ud83c\udfc6 High'}[level];\n let fs = document.getElementById(\"footer-total-score\");\n let fsEn = document.getElementById(\"footer-total-score-en\");\n if(fs) fs.innerHTML = `\u76ee\u524d\u7e3d\u5f97\u5206\uff1a${total} \/ ${max}\uff08${percent}%\uff09\uff5c${levelTxtZh}<div style=\"margin-top:1em;font-weight:normal;color:#9b8437;font-size:1em;\" id=\"total-advice\"><\/div>`;\n if(fsEn) fsEn.innerHTML = `Current total score: ${total} \/ ${max} (${percent}%)\uff5c${levelTxtEn}<div style=\"margin-top:1em;font-weight:normal;color:#9b8437;font-size:1em;\" id=\"total-advice-en\"><\/div>`;\n \/\/ \u7e3d\u7d50\u8a9e\n let tadv = (totalAdvice[industry] && totalAdvice[industry][level]) || '';\n let tadvEn = (totalAdvice[industry] && totalAdvice[industry][level+'En']) || '';\n if(document.getElementById('total-advice')) document.getElementById('total-advice').textContent = tadv;\n if(document.getElementById('total-advice-en')) document.getElementById('total-advice-en').textContent = tadvEn;\n }\n\n \/\/ \u7d81\u5b9a\u4e8b\u4ef6\n function showOtherField(sel) {\n var otherField = document.getElementById('industry-other-field');\n if (sel.value === 'other') {\n otherField.style.display = 'flex';\n } else {\n otherField.style.display = 'none';\n document.getElementById('industry-other-input').value = '';\n }\n calculateTotalScore();\n }\n\n document.addEventListener('DOMContentLoaded', function(){\n document.getElementById('industry-dropdown').addEventListener('change', calculateTotalScore);\n document.getElementById('industry-other-input').addEventListener('input', calculateTotalScore);\n document.querySelectorAll('input[type=\"radio\"]').forEach(function(radio){\n radio.addEventListener('change', calculateTotalScore);\n });\n calculateTotalScore();\n });\n window.onload = function() { calculateTotalScore(); };\n\n \/\/ === CTA \u5f48\u7a97 ===\n function showLeadPopup(){\n document.getElementById('lead-popup').style.display='flex';\n }\n function hideLeadPopup(){\n document.getElementById('lead-popup').style.display='none';\n }\n function submitLeadForm(){\n var f = document.getElementById('lead-form');\n var name = f.name.value.trim(), email = f.email.value.trim();\n if(!name || !email){\n alert(currentLang==='zh' ? '\u59d3\u540d\u8207 Email \u70ba\u5fc5\u586b' : 'Name and Email are required');\n return false;\n }\n \/\/ \u9019\u88e1\u53ef\u4e32\u63a5WP\u5916\u639b\u3001WebHook\u6216API\uff0c\u66ab\u7528alert\u6a21\u64ec\n alert(currentLang==='zh' ? '\u8cc7\u6599\u5df2\u9001\u51fa\uff0c\u54c1\u724c\u5065\u6aa2\u5c08\u6848\u5c07Email\u5bc4\u7d66\u60a8\uff01' : 'Submitted! The Brand Assessment report will be emailed to you.');\n hideLeadPopup();\n f.reset();\n return false;\n }\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Brand Profit Checklist Brand-Building Success Pathway\uff5cFull Version Chinese EN Brand Management Health Checkup\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5272","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"www.greencle.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"%e5%93%81%e7%89%8c%e7%b6%93%e7%87%9f%e6%aa%a2%e6%a0%b8%e6%b8%85%e5%96%ae","permalinkFormat":"https:\/\/www.greencle.com\/en\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.greencle.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"","description":"","focusKeywords":"","pillarContent":false,"canonicalUrl":"","breadcrumbTitle":"","advancedRobots":[],"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":"","facebookHasOverlay":false,"facebookImageOverlay":"","facebookAuthor":"","twitterCardType":"","twitterUseFacebook":true,"twitterTitle":"","twitterDescription":"","twitterImage":"","twitterImageID":"","twitterHasOverlay":false,"twitterImageOverlay":"","twitterPlayerUrl":"","twitterPlayerSize":"","twitterPlayerStream":"","twitterPlayerStreamCtype":"","twitterAppDescription":"","twitterAppIphoneName":"","twitterAppIphoneID":"","twitterAppIphoneUrl":"","twitterAppIpadName":"","twitterAppIpadID":"","twitterAppIpadUrl":"","twitterAppGoogleplayName":"","twitterAppGoogleplayID":"","twitterAppGoogleplayUrl":"","twitterAppCountry":"","robots":{"index":true},"twitterAuthor":"username","primaryTerm":0,"authorName":"admin","titleTemplate":"%title% 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