"Zhichidon" was founded in 2023 and its selling point is the direct-fired Wagyu beef rice bowl. Its style design refers to the spirit of Japanese craftsmen, and uses simplicity and texture to create a noble and inexpensive style.

Qingcheng Design assists the company to design a complete visual system, and assists in the design of various store signboards, promotional materials, etc., assisting in the initial stage of opening the store to grasp the brand positioning and attract the public with a unique style to build awareness.